uno Overlays | Social


uno is a new, browser-based free app from, which allows creators to add professional, customisable graphics and overlays to live streams and video. To get word out there and start driving sign ups, uno asked us to create a launch strategy and multiple assets for targeted use across key social platforms and open web – followed up by a regular organic social content plan.

We strengthened their visual markers and brand identity, created templates and formats for future use and a strong tagline to promote brand recall across multiple executions and marketing comms:

uno – the easy way to overlay.


Along with sharp promo ads in different durations and formats for use on YouTube, META and their website, we produced a suite of launch assets and templates for their social channels, digital display ads for use on the open web and short explainer content.

Building relationships with streamer influencers, our ongoing social strategy revolves around our key pillars of Inspiration, Information and Validation – ensuring a rich mix of content to connect with the target streamer audience: relatable memes, inspiring ideas for overlays, new product information and offers, competitions/giveaways and community playback to encourage new streamers to join the uno movement!

“HOTWOLF have been instrumental in helping us clarify our messaging, immediately making an impact by introducing concise CTAs across multiple platforms that have accelerated sign ups + grown our audience.”
Mike Ward | Head of Marketing, Singular Live / uno