PREVIOUS WORK

Click on the thumbnails below to see some of our work in action.
PYB | #EndOfTheWorld

PYB | #EndOfTheWorld

A visually-arresting, relatable and noisy campaign created with an online-first approach and a long-tail very much in mind - with blistering engagement results and, most importantly, a marked uplift in sales for the brand. We created everything from multiple national TV ads, online versions, social memes and related content, display ads, seasonal online-only sketches, a podcast ad and even a 360º interactive competition ...with more to come!

GLOBAL BRANDS | Hooch Life

GLOBAL BRANDS | Hooch Life

Comedy sketches for iconic alcoholic drink Hooch. Part of a wider campaign across Facebook, with original parodies, spoofs and sketches, alongside original sketches from major Facebook influencers, bringing millions of views ...and bringing Hooch's irreverent, witty and no bullsh*t personality to life.

DW Fitness First x Reebok

DW Fitness First x Reebok

Influencer-led workout videos with an eye-popping, fashion shoot aesthetic for MTV. In total we made 62 videos from a 2-day shoot, including full 10-min workouts, Instagram-friendly carousel edits, and multiple ad spots to promote the videos and clothing worn within them.

ProtectYourBubble | Social

ProtectYourBubble | Social

We have created multiple strands of social content for PYB over the last 3 years, bringing fresh life into their channels - including high-quality VFX, allowing previous TV messaging into their social output, giving them a holistic message for the first time. • In our first year, we increased total engagements from 21k to 52k. In our second, we delivered 173k. • That's an engagement rate of 14.71% compared to industry standard for brands of 0.09% • Or to put it another way, +14,022% better!

SHEILAS' WHEELS | Social

SHEILAS' WHEELS | Social

We run the Facebook page for iconic brand Sheilas' Wheels (as well as producing an animated series and CRM content), bringing new life to this key engagement channel for them, and allowing a strong brand character to find its voice online. Our first 6 months delivered 33k+ engagements (likes, shares and comments), compared to the previous 6 months. ...that's a staggering +3,533,230% increase in engagement rate!

MTV x YOE

MTV x YOE

As MTV's branded content producers of choice, we made this eye-popping 'edutainment' series to support the DfT's #YearOfEngineering. Featuring super slo-mo eco-glitterbomb explosions, pro footballer keepy-uppies on quicksand and a deaf street dancer using a vibration pack to feel the beat of a fresh new track from an up-and-coming DJ... this series aimed to capture the imaginations of budding engineers.

FENSA | Explainer videos

FENSA | Explainer videos

A series of smart and engaging short videos which explain FENSA's proposition to their dual audiences of homeowners and tradespeople, supported by entertaining and informative social content targeted at people searching for windows and door replacements, these really helped to put the brand front of mind for a very niche audience.

ESURE | Insurance made easy

ESURE | Insurance made easy

esure are on a mission to make insurance simple and jargon-free. Alongside related articles, social content and engagement emails, we created this ongoing series of animated videos to help their customers get to grips with their cover, their range of their products and how to make the claims process as pain-free as possible.

MTV x Strongbow

MTV x Strongbow

To support Strongbow's #RefreshersWeek across MTV's channels, this hilarious and relatable branded content series saw real people reading out embarrassing early Facebook statuses from their time at University...

GOOGLE | Original Channels

GOOGLE | Original Channels

We created five original channels for Google, including animation, scripted comedy and Ricky Gervais’ Channel - bringing cultural icon David Brent back to the screen! • 40+ original scripted series (and a feature film!) • 1,500+ videos across 12 months • 21M+ views

DELL | Soapbox

DELL | Soapbox

The award-winning Soapbox spawned 4 hit series. • Over 40M+ views • Broadcast on UK + Australian TV • Sold on DVD and even available in-flight on BA!

SPORTPESA | Speedo Mick

SPORTPESA | Speedo Mick

We helped SportPesa activate sponsorship of Everton super-fan "SpeedoMick", as he walked from Liverpool to Lyon... in just his pants! • 50+ videos on Facebook, Twitter + Instagram • 300k+ views; 20k+ social interactions • £20k raised for Alder Hey Children's Hospital

KING of SHAVES

KING of SHAVES

Award-Winning content for this iconic UK brand, spreading awareness to a younger male audience - inc. How To's, product videos, comedy sketches and music covers… • Digiday Awards Europe WINNER 2017 • 1M+ views across multiple social platforms • 12,000+ engagements, 99% positive rating • Conversion into a national TV campaign

FUN88 | VIP Experience

FUN88 | VIP Experience

Fun88 wanted to activate their sponsorship of Premiership team Newcastle United, showing the kind of luxury VIP experience they can offer premium members. We created multiple cuts of this gorgeous-looking promo video in several languages, for use across Asia on Fun88's social channels and outdoor sites.

20th Century Fox | The Boss Baby

20th Century Fox | The Boss Baby

We were asked to find parent vloggers to help launch DreamWorks' new movie. But we don't do ordinary Influencer videos. We do Hotwolf Influencer videos... • 1m+ views, 30k+ engagements • Holistic creative, tailored to suit each Influencer • "One of the smoothest processes I've had working with Influencers" - Mindshare

BFRC | Homeowners

BFRC | Homeowners

An elegant, simple explainer video communicating the BFRC rating system to homeowners, to help them make informed decisions when it comes to choosing energy efficient products.

DR PEPPER | Where's My Sofa?

DR PEPPER | Where's My Sofa?

Pioneering interactive pick-a-path adventure with a cast of major social stars (10M+ combined audience), this took Influencer marketing to a whole new realm. • 100% organic views in excess of 2M+ • 97%+ approval rating

BETHESDA | Song of Skyrim

BETHESDA | Song of Skyrim

The one that started a market... One of our first major successes matching a brand with an Influencer, this now iconic animated sketch series continues to deliver millions of views 6 years later. • Over 40M+ organic views across 3 initial videos

KELLOGG'S | Krave Challenges

KELLOGG'S | Krave Challenges

The original and best "vlogger challenge" campaign, this multi award-winning campaign was well ahead of the curve. • 7M+ views within campaign period (now 20M+) • Brand Twitter audience up 700% • Sales uplift an incredible 32%

CHAGA LIFE | Product Launch

CHAGA LIFE | Product Launch

Using premium licensed footage, kinetic typography and some Hotwolf magic, we helped launch this new superfood drink with a modest budget and even tighter timeframe.

20th CENTURY FOX | Die Hard

20th CENTURY FOX | Die Hard

Claymation parody with YouTube legend Lee Hardcastle to help launch the latest Die Hard movie. Better than the original? You decide...

" We were delighted with how your team managed a complex campaign with multiple creative concepts, production shoots and partner channels. "

- Richard Waterworth, Head of Marketing EMEA for YouTube

CLICK TO VIEW

FOUNDED BY THE UK's MOST EXPERIENCED

ONLINE VIDEO EXPERTS

We make videos and social content for brands who want to LEAD THE PACK.

 

Now more than ever great content (particularly video) is crucial for brands to reach and engage audiences. And with 73% of consumers saying they’re influenced by a brand’s social media presence when considering purchase, you can no longer afford for social to be a marketing afterthought.

 

Luckily, you've come to the right place... we're the A-team. We’ve made 3,117* videos for 100+ of the world's best brands, pioneered the Social Influencer market in the UK and have been creating award-winning and hugely successful video campaigns and social content for over a decade.

*and counting...

WHAT WE DO

SOCIAL MEDIA CREATIVE + MANAGEMENT

VIDEO CAMPAIGN CREATIVE + PRODUCTION

We offer a one-stop solution for brands who want to STAND OUT FROM THE CROWD.

From creative strategy, production and post-production, to channel management, media support and consultancy. We make lots of different types of content which help you talk to your audience

BESPOKE IMAGES || GIFs + CINEMAGRAPHS || COMPETITIONS

SKETCHES || TV + VOD ADs  ||  ANIMATIONS + HOW TOs...

SOMETHING TO TALK ABOUT

across all your social channels

Bespoke, engaging content to really drive audience interaction and brand affection, award-winning comedy videos, interactive adventures + competitions, product videos to populate your website and drive sales, how-to videos to capture search queries, branded content series, TV spots…whatever’s right for your brand.

We hate shouting into an empty room as much as anyone, so always recommend putting a little media spend behind things - doesn't need to be much and we can do that for you - but we also consistently beat industry standard engagement rates by significant amounts (9,344%+ better across 2018 for a recent client, since you asked!).

 
 

WHY DO WE EXIST?

to RID THE INTERNET of BAD BRANDED CONTENT

WE BELIEVE :

        Everybody loves social.

        Done right, video is hands-down the most effective way to engage people online.

        You can aim to own the category, not just talk about your new product.

        You can BE A WOLF, NOT A SHEEP.

we make brand content

people WANT TO WATCH

We're passionate about helping brands succeed online and have a proven track record of using video and engaging social content to help our clients make a real difference to brand perception, loyalty and ultimately sales.

WE EXIST TO HELP BRANDS WITH BALLS TALK TO PEOPLE WITH BRAINS

And vice versa.

 
 

THE MANAGEMENT

WIL HARRIS

Chairman

Wil is an executive and entrepreneur with a track record of building successful media businesses in the digital world. He was formerly the Co-Founder and Managing Director of ChannelFlip Media, then Digital Director at Condé Nast - leading an important cultural shift from magazine publisher to first-class brand publisher.

MATT ROOK

Managing Director

With a background in TV commercial sales, Matt brings a wealth of commercial and business knowledge, trading deals and strategic audience profiling - as well as hard-earned insight into best practices in the online video world.

JAMIE LENNOX

Creative Director

Jamie is a specialist in creative content production with a multi-disciplinary background in comedy writing, directing and producing for TV and online, he brings a decade of top-level experience in award-winning, hugely popular and far-reaching online content.

CONTACT US

Ready to STAND OUT FROM THE CROWD? Call on 0800 978 8684

or fill in the form below and we’ll be in touch.

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 ADDRESS :  HOTWOLF, 72-82 Rosebery Ave, London EC1R 4RW | UK