Raffle House | TV+ & Digital
Dream Big. Do good.
Raffle House wanted to take things up a notch with a bespoke TV ad to drive awareness and uptake for their latest Dream Home prize draw – the chance to win a property worth half a million pounds! Building on our past digital work for them, they turned to Hotwolf to deliver a great-looking ad with limited time and resources.
Alongside live action footage of the property shot in 4k with cinematic lenses, we used 3D motion-tracked titles to really make the visuals and key messages stand out. Matched with a smart, energetic voiceover and a carefully selected vibrant music track, the end result was a sharp, professional and exciting TV spot in two versions – one with an early bird offer, and a second “last chance” edit, to be broadcast with just a week to go on the draw.
To broaden the campaign reach, we also created a suite of digital assets and cutdowns from the live footage shot on location – to be used on the open web, social media and YouTube advertising platforms.
These sat alongside our usual ‘shop window’ social output for Raffle House, to really drum up excitement for this life-changing prize. And raising money and awareness for youth homelessness charity too – so Raffle House’s customers can dream big AND do good!