Protect Your Bubble | Case Study: Social + TV+
We began working with Protect Your Bubble (PYB) in the winter of 2017, with an initial brief to build brand awareness and positive sentiment online. Fast forward to the end of 2018 and we’d delivered a whopping 8.43% engagement rate on Facebook (vs. industry average of 0.09%). The challenge for 2019 was how to continue to build upon our successes, to find and connect with even more people and firmly cement PYB as the No.1 gadget insurance company in the UK.
PYB tasked us with creating a campaignable creative approach, that would initially be tested across social and, if successful, would then launch on TV later in the year. So we created a series of relatable everyday scenarios with their hero character Bubble, where people damage or lose their phones, then overreact like it’s the End of the World (#EotW, #Dramaggedon), with eye-popping visual effects bringing their emotion to life. However, it doesn’t have to feel like this, if you’re covered with Protect Your Bubble…
We created a huge range of #EotW flavoured social posts over the year that proved to be a huge hit with audiences online, who related directly to the feeling and the thumb-stopping visuals. So much so that by Q3 2019, the campaign launched on TV with 3 new ads, accompanied by outdoor digital, online display and podcast campaign extensions.