Pitpat | TV+ & Social
Following an early foray into TV which ultimately didn’t lead to significant brand recall, PitPat needed a sharp new 30″ spot to feature at trade shows, online and TV. Naturally, the pet-loving company turned to Hotwolf; brand’s best friend. Smart, fun and bursting with personality and relatable scenes for dog owners, the TV spot was shot in a fortunately sunny gap in the drab autumn weather, with 3 adorable pups (and a host of handlers and vets!). As well as shooting the main story, we deliberately over-shot footage to enable the creation of extended scenes, product ‘moments’ and lifestyle stills, to provide a suite of social assets and marketing materials for future use.