Pitpat | TV+ • Social • Digital


Fast-growing pet tracker company PitPat needed a sharp new 30″ spot for TV, online and to feature at trade shows. Having already helped sharpen their branding materials, the pet-loving company naturally turned to Hotwolf; brand’s best friend!

Smart, fun, bursting with personality and relatable scenes for dog owners, the hero TV spot was shot in a fortunately sunny gap in drab autumn weather, with 3 adorable pups and a host of handlers and set vets! To bring PitPat’s “we got you” proposition to life, we created the ‘hug’ roundel graphic, which surrounds the happy owners and their dogs, showing a sense of warm protection, but also of community as owners meet up. This carries across the TVCs, socials posts, statics, website and digital display ads.


The following year, having secured additional funding PitPat wanted to A/B test a DRTV version of the ad alongside the hero video, featuring only the GPS tracker device. Having deliberately overshot footage on the original shoot, we were able to tell a new, simpler story with one of the dogs, adding in a new animation sequence and screen-capture VFX.


PitPat also wanted to be able to target different audiences with individual products from their range, plus host explainer content on their website and socials. So we captured extended footage and product beauty shots to enable us to create a suite of video assets, featuring their feeding solution, activity and location tracker devices. This also meant we could create extended edits in 4K for digital backgrounds at trade shows and expositions.


Further extending the campaign (and their bang for buck!), we created multiple social and digital assets, to be released at the same time as the primary TVCs… A month’s worth of thumb-stopping, engaging social content – from memes, testimonials and competitions, to carousels and FAQs. A suite of HTML5 display assets for use across open web. And a pack of beautiful, retouched photos taken on set with our actors – both human and canine!

So, were they happy puppies? See for yourself:

"We're delighted with the work the HOTWOLF team has delivered for us. They really took the time to understand our brand and customers and have delivered an engaging creative that couldn't have been a better fit. They kept us well updated throughout the project and responded collaboratively to our team's feedback and ideas, whilst still leading the project and having a clear creative vision - a tricky balance and one they executed perfectly. The project was delivered on time and budget and we were really pleased with the production quality."
Andrew Nowell | CEO of PitPat