NCI | TV+
On the lookout
National Coastwatch Institution (NCI), were looking to increase awareness and raise funds for their life-saving, often unsung, first response service. They had never been on TV before so were naturally cautious and, as a registered charity, budgets were understandably modest.
Hotwolf supported them every step of the way, putting together a one-day shoot on location at one of their lookout towers, using drone photography to capture the setting (and hopefully inspire new volunteers – a secondary goal of the campaign), with a smart script recorded by their patron – and Team GB Olympic legend – Dame Katherine Grainger.
With supporting 15″ and 6″ cutdowns for use on social media and paid digital, plus a suite of social assets for organic reach, we were able to set the NCI out to sea with a fair wind behind them (with all proper safety measures in place, of course).
But don’t just take our word for it…
