Mycle | Social

Gearing up

Fast-growing eBike company Mycle wanted to power-up their socials, with a rounded content strategy, updated look + tone, and more video content to increase brand engagement and name recognition. We jumped straight into the (perfectly crafted) saddle!

Working closely with their in-house team, we created multiple pieces of content over a 6-month period structured around key content pillars – with repeatable formats, useful templates + assets, and some zippy marketing messaging.

Content included memes, unique spins (geddit?) on current trends, infographics, testimonials, reels and competitions – including one ONLY open to followers called Michael! We joined Mycle at the London eBike Festival and organised a social location shoot to capture original video content to show off the full range of eBikes and accessories and to supercharge their socials with some wheely great stuff.

We’re not taking the Mick; we’re taking a Mycle.