Holiday Extras | Strategy + Production Support
As a market leader for travel extras (such as airport hotels, parking, transfers and holiday insurance), Holiday Extras has a lot to talk about. But where to start …and how to say it?!
To help them focus their efforts, optimise in-house talent and marketing budgets, Hotwolf consulted over several years on everything from brand personality and art guidelines, to content strategy, scripting, the set up of an in-house studio and production best practices. We developed new formats and content lines with strong brand markers which could be replicated easily, focussing their output to grow an engaged audience and target new customers online.
As well as useful, must-have content detailing their offering, we helped their in-house teams create engaging content such as fun, personality-driven How To Travel Better videos, tourist guides on popular destinations, tips, tricks and hacks – all speaking to their expertise in the space and growing vibrant social media channels which continue to be the envy of their competitors.