Character.com | Digital + Social
Dressed to impress
Character wanted a big push behind their new campaign – a tie in with legendary DJ Casper for a series of radio ads changing the lyrics of his international smash Cha Cha Slide.
Working closely with Global, we created an eye-popping, thumb-stopping set of videos to bring the track to life, showing off Character’s huge range of branded kids clothing and accessories. Filmed against green screen, we created a graphic-equalizer style dynamic backdrop and choreographed TikTok inspired dance moves and jump-cut costume changes with a cast of talented young performers.
The results suited the track to a tee(shirt), and are as vibrant and fun as the range of clothing.
With multiple cutdowns to suit online placements and a suite of video loops in various formats for organic socials, we made sure Character were suited and booted for the Christmas sales – and beyond!