Craft Buddy | TV+, Digital

Crafting something great...

Craft Buddy asked us to help launch their new Crystal Art Buddies range – featuring characters from Disney, Marvel, StarWars and LOL Surprise!

Using a simple location shoot, professional graphics, a tight script with voiceover from regular collaborator and crafting expert Sarah Millsop, and some perfect kiddy casting choices, we crafted a series of smart, eye-catching and fun videos showing off the new range at its best.

Rather than just a one-off video, we made their budget sparkle with two TV-ready adverts, a How To explainer video for online and a suite of social video loops and assets featuring individual brand ranges and characters, helping Crystal Art Buddies shine out from the competition.

Update: we’re all totally addicted to crystal art buddies now and trying to get the whole collection!

“We had a great experience working with HOTWOLF. They understood our brief and went above and beyond to deliver a successful video ad campaign for our product launch.”
Harris Wong, Head of Marketing at Craft Buddy Ltd.