BookabuilderUK | Online + Radio
Can we parody a famous TV theme tune? Yes we can!
BookabuilderUK wanted to build on fast-growing success and reach new audiences, increasing brand recall and fame. They had the ambitious idea to take one of the nation’s best known earworms and re-word it into radio ads: Bob the Builder!
After securing the license rights to the famous theme tune, Hotwolf rewrote the lyrics (for both Customer and Trade versions of the ad), professionally re-recorded soundalike tracks, with a clear call to action voiceover at the end, and delivery professionally mixed versions for national radio broadcast.