Bloom | TV+
Bloom wanted an eye-catching, effervescent advert to bring their artisanal, award-winning gin to TV audiences for the first time. To make the most of a relatively modest budget which wouldn’t allow for live action filming, we produced a photoreal CGI model of their bottle, to create elegant transitions between licensed footage and existing recipe videos. Capped with a powerful final image of multiple women inside their iconic bottle, enjoying Bloom in various scenarios “whenever, wherever, however…”.
With a smart brand position and a killer track to cut it all to, the final ad was sophisticated, distinctive, cool and with a touch of sweetness – just like Bloom itself.
30″ and 15″ edits, reformatted, re-rendered and optimised for social media and paid digital placements, meant the campaign could reach beyond TV – wherever, whenever and however Bloom target audience were watching it.