Bloom | TV+

Refreshingly different

Bloom wanted an eye-catching, effervescent advert to bring their artisanal, award-winning gin to TV audiences for the first time. To make the most of a relatively modest budget which wouldn’t allow for live action filming, we produced a photoreal CGI model of their bottle, to create elegant transitions between licensed footage and existing recipe videos. Capped with a powerful final image of multiple women inside their iconic bottle, enjoying Bloom in various scenarios “whenever, wherever, however…”.

With a smart brand position and a killer track to cut it all to, the final ad was sophisticated, distinctive, cool and with a touch of sweetness – just like Bloom itself.

30″ and 15″ edits, reformatted, re-rendered and optimised for social media and paid digital placements, meant the campaign could reach beyond TV – wherever, whenever and however Bloom target audience were watching it.


“The HOTWOLF team were an absolute pleasure to work with from first pitch to final execution. They were efficient at communicating and getting the job done, even with really tight timelines. Nothing was ever too much trouble and they always delivered on time.”
Livvy Ripman, Brand Manager | Bloom Gin (Quintessential Brands)