Bequest | Social
Life + death conversations
Bequest recruited us to revamp their social media presence and add a splash of colour into life insurance. Our team worked closely with Bequest to ensure we found the right tone, encouraging people to begin the conversation about death and what happens to your loved ones when you’re no longer around, whilst still keeping things upbeat, positive and family-friendly.
We created new visual markers to lift their content out from competitors online and strengthened the brand tone of voice and art principles; creating running format ideas, strong marketing copy and templated visuals for future content.
Using a robust strategy built around key content pillars, we produced bespoke imagery, animated video loops, competitions, useful tips and recommendations, industry insights and more – all showcasing the benefits of taking cover out with Bequest and bringing real life to their social pages.